SJey Posted November 3, 2009 Posted November 3, 2009 New video:http://blog.sephora.com/search/label/josie%20maran Quote
Chocolate Posted November 12, 2009 Posted November 12, 2009 Will Josie be in your continent top 10? Vote!http://www.bellazon.com/main/index.php?s=&...t&p=1967874 Quote
Prettyphile Posted November 13, 2009 Posted November 13, 2009 Ali Alborzi and Josie Maran attend Anna Getty's "I'm Dreaming of a Green Christmas" 12/10/09 Quote
Prettyphile Posted November 13, 2009 Posted November 13, 2009 Q & A with Josie Maran: Sports Illustrated Model to Eco-EntrepreneurRaised in a bohemian household in Northern California, Josie Maran grew up appreciating natural, unpretentious beauty. At the time, makeup—heavy and mask-like—seemed anything but pretty to her. Following her mother's lead, Maran opted to avoid cosmetics altogether.She began modeling at age 12, after being discovered at a family friend's barbecue. Maran quickly earned a name for herself by landing some of the most coveted jobs in the business, including the cover of Glamour magazine (she would go on to grace it five more times) and a stint as the iconic Guess girl. Soon, she was appearing regularly in top fashion magazines including Vogue, Elle, Marie Claire, and Mademoiselle, and was featured in the Sports Illustrated swimsuit issue three years in a row. Maran also made a successful transition into acting, appearing in feature films including Little Black Book, Van Helsing, and The Aviator. But it was the birth of her first child that jumpstarted her latest endeavor. Maran explains, "Becoming a mother inspired me to take a look at my life and ask, 'What can I do for the world? How can I contribute?'" Having spent so many hours in the makeup chair, she was ready to create her own signature line. The result, Josie Maran Cosmetics—housed in chic, biodegradable packaging—embraces eco-friendly initiatives wherever possible."I want to contribute to making positive change, and I also want to create something fun, beautiful, and luxurious," Maran says. "My dream is to build a brand with so much influence and popularity that my customers and I can work together to make the world a better place."MindBodyGreen: How did you go from a Sports Illustrated model to an entrepreneur? Josie Maran: When I was pregnant with my daughter a few years ago, I decided to look for natural makeup formulas to use and discovered that none lived up to the levels of sophistication and luxury I wanted. Then I realized that after spending so many hundreds of hours in the makeup chair, I was uniquely qualified to create my own line of cosmetics, the type of makeup that I was searching for: chic, luxurious, and—most important—healthy. Not long after the birth of my daughter, Josie Maran Cosmetics was born.MBG: Were you always committed to wellness/green living? JM: I was born into a family that cares about environmental and social issues, so you could say my awareness of environmental issues was just a natural part of my upbringing. My father is a green builder; my mother, an artist; my grandmother, a human-rights activist/professor at UC Berkeley. We were always into a socially conscious way of living. But I do feel that having a daughter of my own has led me to a whole new "eco-awakening"—inspiring me to be even more conscious of our impact on the environment.MBG: How do you start your day? Do you have a morning routine?JM: I jump out of bed to make some fresh organic coffee, brush my teeth, and then clean my face with Josie Maran Bear Naked Wipes. To save water, I don't turn on the faucet to wash my face. I proceed to do my makeup in about five minutes. I curl my lashes, rub Josie Maran tinted moisturizer all over, dab a little Josie Maran Finger Paints in "Lovely" on my eyes and cheeks, and finish with Josie Maran lip gloss in "Compassion." Then I'm all set to go!MBG: How has being a mom changed your perception about living healthier and greener?JM: When I was pregnant with my daughter, Rumi Joon, I became more aware of what I put on and in my body. I was worried about the toxins in cosmetics, soaps, and food. I wanted to be sure that my body was as healthy it could possibly be for my baby. Now, as she's growing, we continue to use products that are natural and safe.MBG: How did you lose weight after giving birth?JM: I did yoga daily and really watched what I ate. I was no longer eating for two, so I monitored everything I consumed.MBG: What is your workout/diet routine?JM: I exercise by doing yoga, and if possible, I walk instead of driving. Also, eating healthy is so important—I try to eat organic, vegan, and vegetarian as much as possible. MBG: There's a lot of focus on how women look and what it means to be "beautiful." How do you define beauty? If there's one message you'd like to promote to girls and women of all ages, what would it be?JM: It's not what makes a woman beautiful, it's what a woman makes beautiful. I think beauty comes from within and it's up to women to take care of themselves inside—mentally, physically, emotionally, spiritually. And then her beauty will shine through. Keep it simple, and let your natural beauty shine through.MBG: What product are you most proud of?JM: Our argan oil. It is housed in a recyclable glass bottle and is purchased from women's cooperatives in Morocco, thereby supporting their social and economic welfare. These cooperatives also work within a UNESCO biosphere reserve, which ensures the protection and reforestation of argan trees.MBG: What's green about your packaging? JM: All the Josie Maran Cosmetics compacts are biodegradable. The plastic tubing for the tinted moisturizer is recyclable, as are the glass bottles for the argan oil. MBG: What's the biggest misconception people have about living a healthier and greener life?JM: That it's hard! Transitioning into a greener lifestyle can be simple—switching to a more energy-efficient lightbulb or appliance, shopping at secondhand stores, and even using biodegradable diapers and natural products, for example! A lot of people don't want to sacrifice quality for products that are also good for the environment, but they don't have to. That's what Josie Maran Cosmetics is all about—it's luxury cosmetics, with a conscience!MBG: Who inspires you?JM: My mom has always influenced my style and sense of beauty, and of course, my daughter is my biggest inspiration.MBG: Favorite guilty indulgence? JM: Pizza! Quote
SJey Posted November 15, 2009 Posted November 15, 2009 It's a Woman's World Women are great. Having female friends is fantastic. Sisters are sublime. Mothers are magical. Daughters are delightful. This is a reminder to love your friends, your mothers, your daughters, your selves. Women are beautiful, inside and out. We need to tend to our bodies and tend to our souls. We need to remind ourselves of the power and humanity that comes from love and friendship and nurturing. Embrace your feminine spirit!! Quote
phenobarbie Posted November 15, 2009 Posted November 15, 2009 Josie is at 1:25 as well as featured in a snap shot (shown below) within the first 20 seconds. Quote
SJey Posted November 18, 2009 Posted November 18, 2009 http://tinypic.com/view.php?pic=r6ws9i&...tag=Josie+Maran Quote
SJey Posted November 18, 2009 Posted November 18, 2009 Interview Josie Maran is Changing the World One Lipstick Tube at a Time Josie Maran is just a slip of a person, but she’s trying to turn the beauty behemoth around. The former Maybelline spokesmodel is pioneering a planet-friendly way of looking good, making her three-year-old company, Josie Maran Cosmetics, a proving ground for toxin-free color and skin care products. Here, she tells us about her beauty business makeover. How did you get interested in sustainability? I come from a family that’s always been very aware in terms of taking care of the planet. My dad grew up very socially conscious—a whole clan of protesters, trying to change things for the better—and the way he chose to give back was by building in an eco-conscious way. You know, putting up houses that get as much energy as possible from the sun, and are made from wood from sustainable forests, and so on. And on my mom’s side, she came from a really big family, with twelve brothers and sisters, so she always emphasized the need to be creative with our resources. Her approach was, how do we find a way to reuse this? Long story short, I honestly can’t remember a time when those "green values" weren’t a part of my life. What inspired you to launch your company? The epiphany happened around the time I got pregnant. I mean, as much as those sustainable ideals are floating around your head, it just hits you on a deeper level when you’re about to have a kid. And from a purely business perspective, I saw an opening. Sustainability wasn’t really on the cosmetics industry radar, yet. There was room for something new. Read more about Josie after the jump. Given that you wanted to create "something new," was it hard to find people to help you start your business? I had a bit of luck in that regard, because my aunt has written for companies like Ben & Jerry’s and Smith & Hawken, and she’s really tapped into that network of socially active companies. So, I emailed her and said, "I’m going to change the world with lipstick!" She helped connect me. And once you’re networked in, it’s really inspiring, because you realize that there are people who have been doing this for awhile, marrying business and conscience, and they’re really good at it. So, I did have a foundation to build on. What's the toughest thing about making eco-friendly beauty products? I’m constantly reformulating. Figuring out how healthy an ingredient is can be hard, and then sometimes, just when I think I’ve got a formula down, more research comes out. I have a green chemist helping me out, and hopefully, the formulas I have now will stand up. But if they don’t, I’ll reformulate. Again. Do you feel like you’re fighting the preconception that "eco" beauty products are kind of, you know, ugh? I knew when I started that I didn’t want to launch a line of products that felt muddy or didn’t have any excitement to them, that’s for sure. There are synthetics out there that give tons of different pigment and last forever, and what I sell has to compete—which goes back to the formulation issue, because it’s not enough for Josie Maran foundation, say, to be good for you and good for the planet. The stuff has to work. The makeup has to be healthy and glamorous. Is there anyone you look to, business-wise, for inspiration? Anita Roddick is my hero. She started The Body Shop, and if I ever need to be reminded of the passion—and the balls—that’s required of me if I’m really going to do something different with this line, I just re-read her books. She makes me remember that I’m on a mission. Sometimes, it’s easy to get lost in, like, making things pretty and forget about the fact that this is about changing the world. This is harder than pretty. But it’s more exciting, too. Quote
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