2018 SI Swimsuit

RIP as we know it...

End of an era? Sports Illustrated's famed swimsuit edition 'could be toned down in the future' under the new ownership of family-friendly media giant Meredith

• In February Iowa-based media company Meredith bought Time Inc for $2.8b, taking over control of several publications including Sports Illustrated
• Time Inc's best-selling issue across the entire franchise is the SI swimsuit edition
• The famed issue may be forced to tone down the sexiness under the new, more modest ownership  

Sports Illustrated's famed swimsuit edition may have to tone down the sexiness under the leadership of its new owner, sources say. 

In February Iowa-based publisher Meredith purchased Time Inc for $2.8billion, taking over control of SI and several other publications including People, In Style and Real Simple.  

The family-friendly media giant is known for its more modest titles such as Family Circle, Family Fun and Midwest Living.

The acquisition has led the staff at SI to wonder what the new ownership means for its annual swimsuit edition, which has been the best-selling issue in Time Inc's magazine franchise for more than two decades. 

The first SI swimsuit edition was introduced in 1964, and today it generates seven percent of the magazine's annual revenue.  It traditionally sells more than one million copies, about 10 to 15 times as many as regular editions. The famed release features page after page of tanned, toned models in skimpy bikinis is known for pushing societal boundaries with near-nudity that has often been called pornographic.

In the past couple years Time Inc has worked to rebrand the issue with a stronger focus on female empowerment, albeit with little success. This year's edition in particular, which hit newsstands in February, faced even more criticism than previous years in part because of the #MeToo movement.  

Even bigger changes are expected to come to the issue with Meredith at the helm. 

'If you look at Meredith, what it stands for and what is in the their lineup, a swimsuit issue is a bit off the grid,' a source told Page Six. 'Showing frequent star Nina Agdal's sandy butt or Kate Upton in yet another way-too-small top is not usually the direction they'd go in.' Sources also told Page Six that Meredith is hoping to sell off SI as soon as possible.

Good thinking, worldly  mundane populism hit again .  Desolating this herd of thoughtful mutant sheep that invades the world .

Doesn't have to be a big deal if they sell off SI.

Though you'd have to wonder how interesting the property still is in 2018.

35 minutes ago, SympathysSilhouette said:

Though you'd have to wonder how interesting the property still is in 2018.

Until MJ's pale, incompetent ass gets fired its worth ZERO!

L M A O

yeah the whole thing about Meredith selling off SI may render all this moot.  of course there's the not-so-small matter of who buys it and what THEY decide to do.

Stay tuned folks...

The swimsuit issue is far from sexy.  Until MJ stops recruiting at Burger King it will be a flop.  Go back to elite models in nice bathing suits.  Look at the 90's.

lais ribeiro is the one sexy here of all models