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On 10/20/2024 at 12:20 AM, Souled-Out said:
I am GLAD Adriana was motivated to make her haters shut up, which she did.
Truth is, Adriana really is special. She is special physically and even her inner beauty/personality is special. And when you are blessed like that, people do feel the need to be jealous of you and envy you. Those people was and still are JEALOUS of Adriana. They chose her at the most vulnerable moment because they thought they saw a chance to really break her. And I agree with clauds, I am glad she pulled the reverse uno and got herself back and reminded them SHE is the one in control of her life and fate. They were not about to write her off just because of a third pregnancy lol. I think she did a wonderful job at striking back considering all of the positive reception she got on social media
It's true that she's very successful, she's very beautiful and well-built, which is why I've always said that if she released a nude book like Heidi Klum and Alessandra Ambrosio did before her, she'd surely be a huge success with a sales jackpot !
Steven Miesel had taken some very beautiful nudes of Adriana in the past for the 2014 Pirelli calendar when Adriana works with Steven, the photos are often at their best, but it's been a long time since Adriana did any serious, incredible shoots !
For me this photo of Adriana by Steven Miesel is one of the sexiest and prettiest she's done, her beauty is well highlighted and her magnificent breasts too !
Warning nudity !
Spoiler
Quote"I'm so excited and nervous and anxious," Lima told PEOPLE ahead of the show. "The nervousness and anxiety doesn't come from a bad place. It's something really big for me and that I love. I'm really happy to be in the Victoria's Secret show because this is where everything started for me. My first show was in 1999 in New York City. My last show in 2018 was also in New York City, and I'm back again in New York. It's incredible. I seriously did not think that I would be back, and it feels awesome."
Lima added that returning to the Victoria's Secret Fashion Show was also like "a family reunion."
"Some of these models have been my fellow angels and partners for a while," she said. "It's good to see them. A lot of them are moms now like I am. We have a lot of things to talk about. I'm sure that everyone at home and all the Victoria's Secret fans will be pleased and amazed with what they're going to see."
“I always love to be on runways and being part of the Victoria’s Secret show. It my favorite to do,” Lima said.
The model told PEOPLE she would be focusing on new projects empowering women.
She's walking Elie Saab tomorrow.
Prayer circle they have her hair down 😭
I translated the interview, I'm not a native speaker but Italian is not so different from Portuguese and I used google transalte as help, here it is:
In addition to starring on the cover of Vogue Brazil in March 2025, after a nine-year hiatus, and the editorial “Vale Tudo” that fills 13 pages of the magazine, Adriana Lima also stars in the new episode of the series “Memórias da Passarela”. In the video, recorded directly from New York, the 43-year-old supermodel from Bahia recalls moments that marked her successful career, the first fashion shows that opened the doors for her in the fashion world, her years as a Victoria's Secret Angel and the recent dreams she has fulfilled.
"One of the [Victoria's Secret] shows that had the biggest impact on me was a segment they called 'I Want Candy', something like that. This segment was more relaxed, more youthful, and all the pieces were actually made of candy. It wasn't fake, no. It was real! I thought it was really cool, fun and colorful," she said with nostalgia.
"Another Victoria's Secret moment was the 'Sexy Back' [segment of the] show. It was the first year that Justin Timberlake performed. It was so much energy! It was the first time that we had a live performance, by our side, and at that level [menaing probably on the same stage as the models here], right? Justin with that song, that wonderful album... For me, the whole show was incredible," she added.
Adriana also said that her career began in her teens, at 15, in her home state: "My first show in Brazil was the one that opened the doors to the fashion world. It took place in Bahia and Paulo Borges was there. He's incredible." "I've always thought Alexandre [Herchcovitch] was very different, in every sense of the word. He's a designer who was never afraid to take risks and be himself without fear, you know?", she continued about her participation on national catwalks. "Lino Villaventura is also always different, always unafraid to take risks."
Despite collecting catwalks on the world's main fashion shows, Adriana continues to make new dreams come true. "The most recent show I did was now [in the winter 2025 season] for Jacquemus in Paris. I made a dream come true, because I've been following their creations ever since they started. They're very different, elegant," she pointed out. A show that became history? "Betsey Johnson, here in New York. She was using [in her clothes] a lot of bustiers, strapless, very colorful and very, very metallic," she began. "I had a blonde wig, okay? [laughs] So, I'm walking down the runway with my strapless dress and my gold jacket. At the end of the runway, I stop to pose. When I stop, the strapless top... fell off. At the end, in front of all the photographers, the TV, the audience [laughs]! Oh my God, how embarrassing! Then I pulled it up, laughed and left. I think I was under 18."
Can someone tell me where can i read her The Perfect Magazine interview from?
Adriana will receive the Fashion Comeback Award of the year, april 24th
2 hours ago, nhlovesadri said:
Adriana will receive the Fashion Comeback Award of the year, april 24th
Lets pray she doesn't have some tight ponytail or bun at the event and she doesn't suck in her cheeks.
I think she will use the right makeup artist and look
19 hours ago, Souled-Out said:
Lets pray she doesn't have some tight ponytail or bun at the event and she doesn't suck in her cheeks.
I think she will use the right makeup artist and look
The RIGHT make up artist means = NOT PATRICK TA.
Her Interview
Before any big event, Adriana maintains a non-negotiable ritual : "Before any important event, I always connect with my family. They know exactly how to calm me down and cheer me up when I need it, so I'm ready to go."
When it comes to filling yourself with energy for a big moment, musical choice is powerful. "My favorite song to get me excited before I walk down the runway is O Fortuna , by Carmina Burana ," she revealed, connecting this memory to her first fashion show in Brazil, where she walked to the sound of the same composition: "My first fashion show was in Brazil. I actually walked to the sound of this song."
Adriana also spoke about her relationship with jewelry , the central theme of the evening. The most special accessory she has ever worn at an event is still a dream come true: "I haven't worn it yet! The Tiffany's Yellow Diamond has only been worn by a few people. I want to be the next one to have the honor of wearing it."
But when it comes to gifts, Adriana holds on to a precious tradition: "A necklace that belonged to my grandmother, which she passed on to my mother and then to me. I gave the same necklace to my older daughters and it became a family tradition."
About New York, the city where the Tiffany event took place, Adriana is pure emotion: "My career really took off when I arrived in New York , so there are many special memories. Two of my children were born in NY, so those memories are the most unforgettable."
When talking about style and fashion , the supermodel recalled the best advice she received — and from a very special source: "It was from my grandmother: 'It doesn't matter what you wear, just feel comfortable.' Those are words I will never forget."
Apparently, she will be at Cannes Film Festival this year.
Cannes has long been a magnet for supermodels so it’s no surprise that Adriana Lima has touched down many a time on the Palais red carpet.
The Victoria’s Secret Angel has been a Cannes regular for more than a decade, and Lima is due back again this year, fresh from picking up a best comeback award at the Daily Front Row Fashion Awards Los Angeles. While walking that event’s red carpet outside the Beverly Hills Hotel, The Hollywood Reporter asked the 43-year-old to dish on her style strategy for the festival.
“I tend to focus on old Hollywood glamour with a little model twist,” the mother of three explained. “Walking the red carpet in Cannes is always truly incredible because I imagine all the amazing actresses that have walked that same carpet. When I’m there, I also get so excited to see the movies.”
Asked to pick a favorite, Lima cites a memorable screening of the Tom Cruise-starrer Top Gun: Maverick for which she bared her pregnant belly in a cut-out gown by Balmain. The 2025 Cannes Film Festival runs through May 24.
From Vogue China July 2025
When she retired from the catwalk in 2018, everyone thought that Adriana Lima's modeling career had ended successfully. However, in 2024, she opened a new chapter in her life with a comeback announcement. At the same time, she witnessed the evolution of beauty after years of tempering the stage that once promoted single aesthetics for the first time - this is a 20-year return journey. The outdated aesthetic system has been abandoned, and new self-confidence and self-love are in the era of diversity. Born from the inside.
In this issue, Adriana deconstructs the evolution of her understanding of beauty and health. In her post-supermodel era, she was a mother of five children, an entrepreneur and philanthropist, a producer and investor. These characters together weave a successful paradigm beyond the definition of traditional models, reconstructing the definition of self-worth of women in a free and unconfused age.
For a long time, success has been defined as going on more catwalks, shooting more advertisements, and appearing on more covers. Although Adriana Lima is grateful for those achievements, they are also accompanied by constant pressure to meet certain expectations, have a certain figure, present a certain image, and play a certain version of herself. After Adriana became a mother, her definition of "success" changed - no longer how many jobs she took, but what kind of life she built for herself and her children. She realized that she could not only have a "face" - but also be a creator, a decision-maker and a guide. To be honest, that feeling is like a kind of liberation. This is not an overnight transformation, but through time, reflection, and sometimes I need to let go of those things that are no longer suitable for me.
21 minutes ago, laeteita said:From Vogue China July 2025
When she retired from the catwalk in 2018, everyone thought that Adriana Lima's modeling career had ended successfully. However, in 2024, she opened a new chapter in her life with a comeback announcement. At the same time, she witnessed the evolution of beauty after years of tempering the stage that once promoted single aesthetics for the first time - this is a 20-year return journey. The outdated aesthetic system has been abandoned, and new self-confidence and self-love are in the era of diversity. Born from the inside.
In this issue, Adriana deconstructs the evolution of her understanding of beauty and health. In her post-supermodel era, she was a mother of five children, an entrepreneur and philanthropist, a producer and investor. These characters together weave a successful paradigm beyond the definition of traditional models, reconstructing the definition of self-worth of women in a free and unconfused age.For a long time, success has been defined as going on more catwalks, shooting more advertisements, and appearing on more covers. Although Adriana Lima is grateful for those achievements, they are also accompanied by constant pressure to meet certain expectations, have a certain figure, present a certain image, and play a certain version of herself. After Adriana became a mother, her definition of "success" changed - no longer how many jobs she took, but what kind of life she built for herself and her children. She realized that she could not only have a "face" - but also be a creator, a decision-maker and a guide. To be honest, that feeling is like a kind of liberation. This is not an overnight transformation, but through time, reflection, and sometimes I need to let go of those things that are no longer suitable for me.
+
In the era when Adriana Lima grew up, the definition of beauty was very narrow. To meet such standards, it requires great pressure, and it is continuous and ubiquitous, but now we have more discussions about enjoying the body and accepting ourselves... Adriana frankly talked about the natural changes brought about by age and understood that true mental health is far more precious than perfect appearance. Nowadays, she has long surpassed the identity of supermodel and become an advocate of true beauty. At the age of 40, returning to the spotlight and putting on the wings of the Vimi Angel again means for her "appearing with a complete self, with strength and maturity", "I want to celebrate with a new generation of women and remind them that beauty will not fade away, but constantly transform."
"Beauty" is not in line with a certain framework, but about how you treat yourself and others, how you show your unique personality, and your self-feelings. Adriana Lima's children have completely changed her view of health, beauty and self-image. The era when they grew up was completely different from the world when I was a child. Nowadays, there is more discussion about mental health, physical image, gender expression and identity. Now I pay more attention to my wording in front of them. I won't talk about weight or appearance in the past way anymore. I will talk about strength, energy and self-confidence. When the children look at me, what they see is not a model, but their mother. This reminds her every day to be kinder to herself, to set an example, and to pursue health and balance, not perfection.
24 minutes ago, laeteita said:+
In the era when Adriana Lima grew up, the definition of beauty was very narrow. To meet such standards, it requires great pressure, and it is continuous and ubiquitous, but now we have more discussions about enjoying the body and accepting ourselves... Adriana frankly talked about the natural changes brought about by age and understood that true mental health is far more precious than perfect appearance. Nowadays, she has long surpassed the identity of supermodel and become an advocate of true beauty. At the age of 40, returning to the spotlight and putting on the wings of the Vimi Angel again means for her "appearing with a complete self, with strength and maturity", "I want to celebrate with a new generation of women and remind them that beauty will not fade away, but constantly transform.""Beauty" is not in line with a certain framework, but about how you treat yourself and others, how you show your unique personality, and your self-feelings. Adriana Lima's children have completely changed her view of health, beauty and self-image. The era when they grew up was completely different from the world when I was a child. Nowadays, there is more discussion about mental health, physical image, gender expression and identity. Now I pay more attention to my wording in front of them. I won't talk about weight or appearance in the past way anymore. I will talk about strength, energy and self-confidence. When the children look at me, what they see is not a model, but their mother. This reminds her every day to be kinder to herself, to set an example, and to pursue health and balance, not perfection.
+ "Returning to the Vimi Show means a lot to me. It's a bit like a return journey of my own." Since her retirement in 2018, Adriana Lima thought that the chapter of her life as a Vimi angel had been over, but something had changed. Over the years, she has grown up as a woman, as a mother, as a person, and felt a call... not only to want to return, but to return with a purpose. This time, Adriana is not to prove anything or cater to something, but to embrace her true self and show how strength and feminine charm evolve over time.
9 minutes ago, laeteita said:+ "Returning to the Vimi Show means a lot to me. It's a bit like a return journey of my own." Since her retirement in 2018, Adriana Lima thought that the chapter of her life as a Vimi angel had been over, but something had changed. Over the years, she has grown up as a woman, as a mother, as a person, and felt a call... not only to want to return, but to return with a purpose. This time, Adriana is not to prove anything or cater to something, but to embrace her true self and show how strength and feminine charm evolve over time.
+ "Over the years, I have become more and more inclined to listen to my emotional and spiritual needs. Prayer has always been the core of my life, allowing me to live a down-to-earth life. This is not only about faith, but also a way to connect with a kind of power beyond self when I feel pressure or uncertainty in my life. Adriana Lima will try to stay quiet for a few minutes every day, without looking at her mobile phone and without noise, which can make her return to herself, reflect, breathe and be grateful for the beauty in life. That tranquility makes my mind clear, especially when I, as a mother and a woman, need to cope with various energy and expectations.
For Adriana Lima, it is very important to find a balance between various responsibilities. She will use the pleasure she enjoys from different areas of life to relieve the pressure brought by other aspects. After busy work, children can always help me regain my inner peace; and when I focus on work, I will not be distred by family trifles, but try to do my best. In the end, everything will come to fruition.
They Finally updated the website A BIT LONG INTERVIEW
https://www.vogue.com.cn/fashion/industry/news_19350c84a6d925a2.html
Before she was 20, she became a Victoria's Secret Angel and a model of millennial beauty. She retired in 2018 and returned in 2024 to start a new chapter in her life. Today, ADRIANA LIMA has surpassed her supermodel status and has become a supporter and advocate of real beauty. She talks openly about the changes brought about by age and believes that mental health is far more precious than perfect appearance. In her post-supermodel era, she "appears as a complete self, with strength and maturity."
Adriana Lima seems to be born as a perfect example of wild aesthetics - deep eyes and sharp contours, these innate characteristics made her ascend to the altar of Victoria's Secret Angel before she was 20 years old, and became the golden model of global aesthetics in the millennium. In today's words, she represents the beauty of the economic upswing period - in this industry where there is no shortage of handsome men and beautiful women who have won the "genetic lottery", there are actually only a handful of people who can continue to define "sexiness" for more than 20 years, combine primitive vitality with aggression, and finally sublimate into a symbol of the times. The gift of fate is just an admission ticket for her. What really allows this Brazilian beauty to break through the ceiling of the industry is her almost harsh professional self-discipline, her willpower comparable to that of an athlete, and her professional attitude of maintaining the best condition at every working moment.
When she retired from the catwalk in 2018, everyone thought Adriana's modeling career had come to a successful end. However, in 2024, she announced the opening of a new chapter in her life with a comeback, and at the same time, the stage that once advocated a single aesthetic witnessed for the first time the evolution of beauty after years of tempering - this is a twenty-year journey of return, the repressive and outdated aesthetic system has been abandoned, and new confidence and self-love are born in a diversified era.
In this cover story, Adriana deconstructs the evolution of her perception of beauty and health. In her post-supermodel era, she is a mother of five children, an entrepreneur and philanthropist, a producer and an investor. These roles together weave a successful paradigm that goes beyond the traditional definition of model, and reconstructs the definition of self-worth of women entering their forties with a free and unrestrained attitude.
From her teenage years nurtured by Brazil's multicultural environment, to her career that countless women admire, to her family life in retirement and the balance between body, mind and soul after her comeback, Adriana's growth trajectory has always pointed to the coordinates of "truth" and "mission". She talks frankly about the natural changes brought about by age, and believes that true mental health is far more precious than a perfect appearance. Today, she has long surpassed her supermodel status and has become a supporter and advocate of real beauty. Returning to the spotlight at the age of 40 and putting on the wings of a Victoria's Secret Angel again means to her "appearing as a complete self, with strength and maturity". "I want to share this feeling with the new generation of women and remind them that beauty will not disappear, but will only continue to transform."
After taking a break from being a Victoria's Secret Angel in 2018, you made a strong comeback in 2024. Can you walk us through your journey back to the catwalk? What drew you back to the runway? How has your attitude towards your mental health changed since you were a teenage girl when you first started modeling?
Returning to the Victoria's Secret Fashion Show means so much to me, it's a bit of a homecoming of my own. After retiring in 2018, I thought I was done with my life as a Victoria's Secret Angel, but something has changed. Over the years, I've grown as a woman, as a mother, and as a person. I feel a calling... not just to return, but to return with purpose. This time, it's not about proving anything or fitting in, but about embracing who I am right now and showing how strength and femininity evolve over time.
My perspective on my physical and mental health has completely changed since I started modeling at age 16. In my 20s, I was more about results: how I looked, how I could get in shape quickly. Now, it’s more about how I feel on the inside, and physical health means exercise—boxing, yoga, breathing exercises. It’s not about intensity, it’s about focus. Mental health, on the other hand, is something I’ve learned to prioritize. I meditate, but I also give myself space to be a human being and live with my family. Balance is key.
Walking the runway again is not just about nostalgia for me, but about showing up as my whole self, with strength and maturity. I want to share this feeling with a new generation of women and remind them that beauty doesn’t die, it just keeps on evolving.
We all know you have a strong body and great athletic ability, but are there also some more subtle emotional or spiritual training that may not be as obvious as boxing or fitness, but has long influenced your health philosophy? Is there a certain "indulgence" that is indispensable to you and protects the stability of your physical and mental health?
Being physically strong has always been part of my identity, often through boxing, gym training to push myself to my limits. But what people don’t see is the quiet, inner practice that really keeps me going. Over the years, I’ve become more and more tuned in to my emotional and spiritual needs. Prayer has always been central to my life and has kept me grounded. It’s not just about faith, but a way for me to connect to something beyond myself when I feel stressed or uncertain in my life.
I try to take a few minutes every day to be alone, without my phone or any noise, so I can reconnect with myself, reflect, breathe, and appreciate the good things in my life. That quiet time helps me clear my mind, which is so important as a mother and woman dealing with all the energy and expectations.
As for the one “indulgence” I won’t give up, it’s getting enough sleep. I used to sacrifice rest, but now I see it as a necessity. A good night’s sleep completely changes my state of being—my mood, my energy, my ability to care for others. It seems simple, but it’s so powerful. I’ve also come to understand that being healthy doesn’t always mean doing more—it’s often about consciously giving yourself permission to do less.
As someone who defined beauty for a generation, do you think the lingerie, beauty and wellness industries are finally beginning to reflect the way women live and age naturally, or are they still clinging to idealized standards?
I feel like we're at a turning point. There's been a real improvement in inclusion, diversity, and honest conversations about age, motherhood, identity, and more. When I started, the industry was focused on a certain ideal: young, perfect, and one-dimensional. While I'm proud to have been a part of that era, I also felt the pressure of not allowing for imperfection and the natural changes that women go through.
Now, I see brands really working to embrace authenticity as more than just a trend, it’s a value. We don’t all look the same, and we all live our lives differently. Beauty and strength come in many forms—in your twenties, forties, and beyond.
That being said, we still have a long way to go. There are still pressures in society and unrealistic beauty standards are still propagated in certain corners. But I believe that the future of beauty and wellness should be about freedom: freedom to be yourself, freedom to grow, and freedom to fully express yourself without apology. And that is something I am willing to support and speak out for.
How do you deal with the pressure to be at your best every moment as a mother, partner, entrepreneur and public figure?
It is very important for me to find a balance between my various responsibilities. I use the pleasures I get from different areas of my life to relieve the stress from other areas. After a busy work day, my children always help me find my inner peace again, and when I focus on work, I will not be distracted by family matters, but strive to do my best. In the end, everything will fall into place.
Your children are growing up in a time when body awareness and media environments are very different. How have they changed or influenced your understanding of health, beauty, and self-image?
My children have completely changed my perspective on health, beauty, and self-image. They are growing up in a completely different world than when I was a child. There are more discussions about mental health, body image, gender expression, and identity. They are exposed to a broader definition of beauty, which has challenged my self-perception and broadened my understanding in the best way possible.
I am now more mindful of the words I choose in front of them. I don't talk about weight or appearance the way I used to. I talk about strength, energy, confidence. I want them to understand that beauty is not about fitting into a certain box, but about how you treat yourself and others, how you express your unique personality, and how you feel about yourself.
When my kids look at me, they don't see a model, they see their mom. It reminds me every day to be kinder to myself, to lead by example, and to strive for health and balance, not perfection. It's not only something I teach them, but they teach me.
You have lived and worked in many different regions and cultures, and now you are working with us for the first time. How have different cultures shaped or expanded your understanding of beauty?
Thank you for the invitation! I am so honored and excited. As part of the fashion industry, I have been lucky enough to collaborate with creatives from all over the world, and I am constantly inspired by the different elements each person brings. My hometown of Brazil is a multicultural country, so my understanding of beauty was deeply influenced by this atmosphere before I became a model. The most important thing is that we should celebrate ourselves and accept everyone else - only then will beautiful people and ideas continue to emerge.
As social media blurs the line between personal health and well-being and public image, how do you protect your private space? Do you feel that even well-intentioned public health advice can become a form of restriction on women's lives?
It’s so important to me to take a break from social media so you can really listen to your body and what it needs. I believe most people mean well, but few realize how much advice and opinions some people need to filter through on a daily basis. Hopefully, by cutting back on screen time, we can each rediscover our uniqueness and feel more free from those invisible pressures.
From supermodel to entrepreneur, producer and philanthropist, looking back, was there a moment when you redefined the meaning of "success" - no longer by the standards of the modeling industry, but by the coordinates you set for yourself? What was that transition like for you?
For too long, success has been defined as more runway appearances, more campaigns, more covers, and while I’m grateful for those accomplishments, they also come with a constant pressure to fit a certain expectation, to have a certain body, to look a certain way, to be a certain version of myself.
The real turning point came when I became a mother. That’s when my definition of “success” changed—it wasn’t about how many jobs I took, but about the life I built for myself and my children. This shift opened up so many unexpected doors for me. I started producing, investing in causes I truly believed in, and supporting charities that aligned with my values. I realized I could have more than one “face”—I could be a creator, a decision-maker, a guide. It felt like a liberation, to be honest. It didn’t happen overnight, but rather took time, reflection, and sometimes letting go of things that no longer served me.
Redefining success doesn't mean leaving modeling, but rather expanding myself beyond my limitations. Today, success for me means living with purpose, raising strong children, and using the influence I have to inspire and support others. That's the real "result" I want.
The era you represented had extremely strict body standards, and was even regarded as a norm by countless young girls. Today, young girls grow up in a culture that is still imperfect but more open and inclusive—embracing diverse bodies and self-acceptance has become a consensus. As a witness to both cultures, how do you feel about this change?
I grew up in an era where beauty was defined very narrowly. The pressure to conform to that standard was immense, constant, and pervasive. Even when I was affirmed within that system, I often felt like I was chasing an ideal—one that allowed for no flaws, no softening, and no change.
I'm hopeful that more young girls are seeing more body diversity, hearing different voices, and seeing the truth of life. It's not perfect, and there's still pressure and comparison, but there's more discussion about body acceptance and self-acceptance now... It's very powerful. When I first started, there wasn't any of that.
As a mother, especially one with daughters, I feel this change very deeply and personally. I can see how they talk about themselves and how they see others, and it's so different than it was before. They are growing up in a whole new world where confidence is no longer tied to a single look, but to how you feel, how you treat others, and how you express yourself. It's so beautiful to be able to see and experience this.
Experiencing two different eras has given me more empathy for myself and the women who came before and after me. I am proud to have contributed to this progress. I also deeply believe that the future of "beauty" is rooted in authenticity, freedom, and living your true self, not living what others expect you to be.
In Chinese online popular culture, there is a trend of praising the "middle-aged woman era" - regarding the middle-aged stage of women as a highlight of strength, beauty and self-realization, breaking the outdated concept that "women's golden age is only in their twenties." How do you view this change? How would you define your "middle-aged woman era"? What does this new chapter of life represent to you?
I am very pleased to hear this, and I sincerely admire all those who appreciate themselves or others. At this stage of life, you will truly realize that maturity and experience can breed strong self-confidence. In the past, we always thought that we knew everything, but only by accumulating enough strength in the baptism of years can we truly cope with the various challenges from life and society. As I said before, forty years old is a very good time for me, but I don’t think it is a brand new beginning - it is more like a natural continuation of beauty. No matter where the future leads me, I will be grateful, because it is every moment in the past that has shaped me today. I want to say to all the Chinese women who are reading this article: bloom to your heart's content, this is your moment!
Adriana Lima: much more than a supermodel
Grazia
Adriana Lima, nuevo rostro de Helena Rubinstein
Adriana Lima needs no introduction. Her feline gaze, serene elegance, and magnetic presence have been emblematic of the world's most prestigious runways. But beyond the spotlight, Adriana embodies the type of woman Helena Rubinstein has always celebrated : strong, empowered, authentic. And it is precisely that spirit—disciplined, bold, and uncompromising—that Adriana Lima now embodies. At 44, a mother of three, and with an international career that is more vibrant than ever , the Brazilian top model represents more than just beauty: she represents the work behind the myth.
This new appointment is more than an image collaboration. It's a dialogue between two female powerhouses who, from different worlds, share the same mission: to make women shine in their own skin.
“I agree with Madame Rubinstein,” Adriana says. “To achieve greatness in any form, you have to have discipline, organization, and preparation. It’s the act of taking care of yourself. It’s the act of taking care of yourself.”
The quote might sound like a self-help slogan… if it weren't coming from a woman who has walked runways all over the world, graced legendary covers, and achieved something even more difficult in the industry: continuing to shine without needing to reboot, just evolving.
This alliance isn't based solely on aesthetics, but on shared values : perseverance, self-improvement, self-confidence, and the ability to excel. These are the same values that led Madame Rubinstein to challenge her time with a jar of cream and a vision. These are the same values that Adriana Lima projects today with every step she takes.
Adriana Lima and Helena Rubinstein are not simply a model and a brand; they are two ways of understanding beauty with depth, history, and character.
So the Victoria's Secret Fashion Show is back again this year, and one of the models featured in the announcement video is Adriana, which presumably confirms her presence at the show.
Link to the IG post: https://www.instagram.com/p/DMsUtcru66n/
Lights, Camera, Angels- The Victoria’s Secret Fashion Show 2025 is returning. Download the VS ap.mp4