12 minutes ago, almanaotemcor said:

They are doing the same stupidity in Latin America, at least in my country (Chile). They use influencers from a reality show that even Jesus does not know and call them 'ambassadors' of VS here.

What did I miss?   

Just now, Stormbringer said:

 

What did I miss?   

Check out (And the comments )

2 minutes ago, almanaotemcor said:

Check out (And the comments )

 

I have absolutely no idea who is she though  

They’ve been putting too much focus on influencers lately. A sponsored post here and there is fine and probably even beneficial but the amount of ig posts lately and sending them on a trip a la revolve just seems too much. 

Someone also commented on one of the photos, and mentioned how heavily filtered these influencer posts are, to the point where the colour of the suits is nothing like how they actually look in real life. A+ marketing. 

The post vs the suit online. 

VS about to start doing sponsored posts for Fashion Nova at this rate 

Vs be spending millions on contracting angels and not utilizing them but a few thousand dollars on influencers?

I'm not understanding the marketing strategy although they seek more market share.

At this point either the angels are underpaid or the PR team lacks confidence in the angel.

18 hours ago, claudiawilliams said:

 

as you guys can see, people are so happy about vs using influencers instead of their angels to promote the brand 

 

I agree with this 100%

1 hour ago, Beehive2 said:

Vs be spending millions on contracting angels and not utilizing them but a few thousand dollars on influencers?

 

I'm not understanding the marketing strategy although they seek more market share.

At this point either the angels are underpaid or the PR team lacks confidence in the angel.

Me too. I’m having difficulty wrapping my mind around this. 

🤦🏼‍♀️ 

2 hours ago, Beehive2 said:

Vs be spending millions on contracting angels and not utilizing them but a few thousand dollars on influencers?

 

I'm not understanding the marketing strategy although they seek more market share.

At this point either the angels are underpaid or the PR team lacks confidence in the angel.

Collaborating with others can be a very smart move from a business perspective.

Quote

The new media landscape that marketers are facing is extremely complex. As a result, brands have been forced to think creatively in order to stand out. Today, it takes more than just a good product to succeed—marketers need to leverage the advantages of digital and social media and use these platforms to genuinely connect with consumers in order to build narrative around their brand’s values. This has been a guiding principle for years, yet many companies have done relatively little to change their approach to brand development. Fearful of risk, they make do with the same approach that they’ve employed for years – and in turn, they see profits dwindle.

On the other hand, those who embrace new media and are not afraid to take a few risks will ultimately see the most success. Engagement and customer experience need to be prioritized, and must be catered to in a way that feels authentic. Collaboration is an ideal solution: a smart marketer’s Swiss Army Knife, brand collaborations both engage and excite consumers, and when executed well, will generate long-term loyalty.

Look around and I’m sure you’ll begin to notice examples of collaboration in your daily life. Perhaps you have a bag of Doritos by Taco Bell chips in your cabinet. A Disney x Dooney and Bourke handbag in your closet? Or perhaps the Beats by Dre wireless headphones (now owned by Apple) and a SoulCycle x lululemon tee in your gym bag? These are just a few mainstream examples, but brand collaborations can also be more nuanced, situational or contextual as our world becomes increasingly connected by technology. With this in mind, companies across all stages of development, from startup to corporate, can utilize a collaborative strategy to grow an audience and enhance their position within their specific niche of the market.

 

But not just any collaboration will do – brands that partner with one another must also fit.

When there’s fit (shared values, goals and target audiences), brand collaborations not only shape perception, expand awareness and excite existing believers – they give everyone something to talk about. And in today’s media world, if you’re not being talked about, you’re irrelevant. Put another way, brand collaborations provide a simple heuristic link to an overwhelmed consumer: I have an affinity for X, so Y must be worth checking out too. While subtle, this sort of link has incredible filtering power.

In fact, co-branding and collaboration are no longer optional for a brand’s success: they’re a strategic imperative. When executed thoughtfully, with a clear line of communication and well-established mutual goal between both parties involved, these partnerships have enormous impact on a brand’s long-term outlook and profitability.

We can learn quite a bit about collaboration by looking at the fashion industry, a pioneer in new marketing strategy for decades. Leaders in this space understand the power that lies in creatively connecting the dots between various brands, including products, services, individuals, media and technology. Apparel is something tangible and lasting; buying clothing or shoes is an emotional decision and, when worn, becomes an extension of a consumer’s personal brand. Thus, a thoughtfully-executed collaboration of two or more brands, styles or designs can greatly enhance brand recognition and build an audience of like-minded individuals who become loyal to both labels involved.

Brand ‘collabos’ that are produced in limited quantities can be even more powerful. Take for example the much-talked-about Off-White x Nike sneakers. Virgil Abloh’s influence brought the classic Air Jordan style to new heights, and the limited-edition styles have flown off Nike’s shelves. When only small quantities are produced, these collaborative products are seen as ‘iconic’ and rapidly increase in value, even turning into collector’s items.

Kanye West’s partnership with Adidas is another good example in footwear. The “Yeezy Effect” brought in $2 billion more in sales for Adidas in 2015 than the company had averaged prior to the partnership, and has boosted the brand with a halo effect that is likely to stick around for at least a few more years. In April 2018, Kanye took to Twitter announcing that the Yeezy brand on its own will hit $1 billion this year.

The angels effect is a slump ?

The influencer effect is a hike because it's value for money?

Angels + influencers = market share?

Product cannibalism at it's finest or market skimming gone wrong and now the VS team is using market penetration.

As far as brand collabs goes, it's only good because the VS marks up all the other products but the issue is they are simply not using the angels to their contract's worth and potential.

The sheep in the background of Alexina's post are cute. 

why does she have such a strange pose? 

I hope they don't have a show for the next 2-3 years and then come back with a BANG! That'll bring ratings back. I see Adriana showing love to VS in their hard times. A true Goddess she is.

IDC that they are using social media influencers in their social media campaigns and etc. They are more relatable and most of their fan bases have purchasing power. I wouldn't be surprised if they do a design collaboration with an influencer or one day make an influencer an angel. Seems like they are heading in that direction anyway. They still believe in "THE MORE THE BETTER"....."BIGGER AND BETTER" approach....whatever. They just need to drop more than of these angels if they are going to muddy the lines between angels and the social media girls.

5 minutes ago, bump said:

The sheep in the background of Alexina's post are cute. 

 

why does she have such a strange pose? 

I love your take on this photograph.   The sheep are so cute!!

2 minutes ago, DULOVEMEDO said:

 

I love your take on this photograph.   The sheep are so cute!!

lol I figured I would try and find something positive to say about that picture

I wanna know about the VSFS. I really hope they have one this year and I thought the last 2 years were actually pretty decent. but VS seems to make a lot of decisions that I think are stupid so it wouldn't surprise me if they don't do a VSFS. 

8 minutes ago, bump said:

lol I figured I would try and find something positive to say about that picture

 

 

I wanna know about the VSFS. I really hope they have one this year and I thought the last 2 years were actually pretty decent. but VS seems to make a lot of decisions that I think are stupid so it wouldn't surprise me if they don't do a VSFS. 

 

 I couldn't find a positive so I scrolled back up.

As for the VSFS, they don't seem to have a budget for anything so I do not want to see a show with whatever coins they scrap up from their casting couches.

1 minute ago, DULOVEMEDO said:

 

 I couldn't find a positive so I scrolled back up.

 

As for the VSFS, they don't seem to have a budget for anything so I do not want to see a show with whatever coins they scrap up from their casting couches.

LOL

and the budget thing....is VS really doing that badly? I can't tell you the last time I bought anything there and I used to shop there quite a bit. it seems like the VS store at my mall never has anyone in it.

Speaking of

Quote

Instagram Users Are Annoyed With Victoria’s Secret For Featuring Influencers — ‘Angels! No More Influencers’

In the past several weeks, Victoria’s Secret has been sharing photos of Instagram models and influencers on its verified page to promote its underwear and swimwear, but users of the social media platform appear to have a beef with the brand’s new strategy.

On Friday, Victoria’s Secret took to the popular social media platform to share yet another photo featuring Jenny Cipoletti, an influencer and creator of the fashion, beauty and lifestyle blog named Margo and Me, wearing a leopard-print one-piece swimsuit. Within just the first hour after Victoria’s Secret posting the photo, Instagram users flocked to the comments section to ask the brand to return to using its regular models and Angels to promote its collections, adding that the influencers don’t represent the brand they love.

 

“We don’t want to see influencers. Use your Angels,” one user wrote, a comment that was liked a dozen times in a short amount of time, suggesting that the user is far from alone in feeling this way.

 

“Angels! No more influencers,” another user chimed in, pairing the comment with a series of emoji rolling their eyes.

“More influencers. How much of that girl’s swim line did she trade you to sell for a free trip,” a third user criticized.

As those who follow Victoria’s Secret on Instagram will know, this is just the most recent example of it using influencers and other social media models on its feed as of late. As recently as Thursday, the brand took to the platform to share a photo of influencer Cara Santana in a white polka dot two-piece bikini by Victoria’s Secret, a post that also attracted a fair share of dissenters.

 

“Don’t you guys have angels? What’s the point of them now,” one user asked.

“What is with all these influencers??? Unfollow,” another one said.

Victoria’s Secret recently brought back its swimwear line, which was discontinued three years ago, as Business Insider noted earlier this year. According to the report, the brand was hoping that the relaunch of its swimsuits would help bump up its sales, as the company has been facing some pressure in recent years.

However, customers have criticized Victoria’s Secret newly launched swimwear line, contending that the cost is excessive and the sizing too limited, the repot further detailed. Complaints have focused particularly on the larger sizes, which are generally only offered in the non-Victoria’s Secret brands that it partnered with, Business Insider pointed out.