Elsa Hosk

 | HELSA

"Launching tomorrow : The minimal 90s drop"

"@helsastudio minimal 90s drop is live!!❤️‍🔥❤️❤️‍🔥 gratitude is the attitude… getting to do this as my job is unreal to me. Putting my soul into each of these pieces. They may only be clothes but to me they’re designed as armor to make me feel like the most badass, the most comfortable, the best I could feel to tackle this life.

The late 90s was my first introduction to fashion and I remember the ease, simplicity and effortlessness that’s shaped my own style ever since. Pants that don’t squeeze, the fabrics that were simple but great quality, the dresses that were effortless yet cut a striking silhouette paired with makeup that was minimal and slightly imperfect, either a bare face or a smokey eye like you’d quickly done it yourself. The best from the 90s that still feels ageless today. That’s always been my goal with Helsa, to achieve that slight nostalgic feel that’s classic but feels so special. Pieces that surpass the trend of the season and become your part of your closet for years to come.

Helsas 8th drop is my ode to 90s minimalism whether it’s dressed up in a long white deep V tie dress a la Kate moss, or a casual yet ultra chic pink poplin wrap shirt and a gray oversized trouser. You’ll find everything in this collection, comfortable organic cotton slacks paired with the softest jersey base layers, poplin shirts in different shapes, compact knit dresses in black and white and tan. Easy wrap skirts and and a new lighter workwear.

I hope you love this drop!! Shop before it sells out on @fwrd & @revolve ❤️

Photography @yuliagorbachenko Makeup @leahdarcymakeup Hair @panosphair Producer @aimeesorek Styling @hoskelsa @mel_issy"

 | HELSA

"@hoskelsa in the Niall deep V neck dress from the minimal 90s collection❤️" "ELSA HOSK BY YULIA GORBACHENKO FOR HELSA 90S DROP ❤️‍🔥ONLINE NOW @fwrd @revolve" "@hoskelsa in the Minimal 90s drop. Online now, Shop exclusively on @fwrd & @revolve Photography @yuliagorbachenko"

 | FWRD

• "NEW FROM HELSA: MINIMAL ‘90s • True to form, Elsa Hosk’s latest collection from @helsastudio is a love letter to the decade that introduced her to fashion. In her own words she describes the ease, simplicity, and effortlessness of the ‘90s that inspired her own style today - shop now with link in bio #FWRD"

• "MOST WANTED: DROP 8 FROM HELSA • “Drop 8 is my ode to ‘90s minimalism, whether it’s dressed up in a gown with a plunging, criss-cross neckline, or a casual yet ultra-chic poplin wrap shirt, and oversized gray trousers.” - @hoskelsa"

Drop. Dead. Gorgeous.

28 minutes ago, BAGGOT said:

Drop. Dead. Gorgeous.

💯

7 hours ago, BAGGOT said:

Drop. Dead. Gorgeous.

You're checking in on the Hoskinator more and more. Is Taylor not keeping you busy enough? 🤪

"@helsastudio Minimal 90s drop ❤️‍🔥 shot by my girl and favorite collaborator @yuliagorbachenko at the Frank Lloyd Wright estate in Malibu. Art directed and styled by me. Thank you to my entire amazing team. @aimeesorek you’re a Queen. @leahdarcymakeup & @panosphair literally the best in the business. So much love to you all xxx collection is live on @fwrd & @revolve now 💥"

 | HELSA

"The faille colorblock dress on @hoskelsa lensed by @yuliagorbachenko at the Frank Lloyd Wright estate in Malibu, CA"

6 hours ago, hillstreet said:

You're checking in on the Hoskinator more and more. Is Taylor not keeping you busy enough? 🤪

I've never not Hoskinated. Just don't always comment (hard as that may be to believe, given my steady stream on Taylor's, Maggie's, and Lily's threads).  

@BAGGOT You're gonna make #hoskinated go viral on the interwebs.

All credit to the #Hoskinator, @TheDude2k  

On 3/19/2024 at 6:55 PM, BAGGOT said:

I've never not Hoskinated. Just don't always comment (hard as that may be to believe, given my steady stream on Taylor's, Maggie's, and Lily's threads).  

Well, there's nothing wrong with some quiet appreciation.