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SCANDI SUMMER - Where the sun doesn’t set until midnight and the days feel endless, dreamy and free. Here July 15th


Note: Some are different from Elsa's IG post
A behind the scenes look at our Scandi Summer campaign featuring @hoskelsa 🤍

Summer Hoskination continues...

COMING SOON: SCANDI SUMMER • Inherently elegant and uncomplicated, Elsa Hosk’s 10th collection from @helsastudio is a love letter to her summer days spent in Sweden. Your forever wardrobe arrives July 15th on #FWRD


To celebrate @helsastudio Scandi Summer I created a smoothie with @erewhon : The “Blueberry Cobbler Scandi Summer smoothie”!! Inspired by my childhood favorite summer island dessert, a home made wild blueberry cobbler with vanilla ice cream. This tastes exactlyyyyy like it, but with beautifying, healthy ingredients. Basically magic!! In stores now- Happy Scandi summer!!

@hoskelsa photographed by Maria & Louise Thornfeldt in the poplin bra and bubble skirt. • Helsa Scandi Summer is here. @hoskelsa photographed by @mariathornfeldt & @louisethornfeldt in the Stockholm Archipelago.

The Blueberry Cobbler Scandi Summer by @hoskelsa. Blueberries, Spirulina, & our organic Graham Cracker Crust—inspired by long summer days and Elsa’s favorite dessert.


SCANDI SUMMER • Inherently elegant and uncomplicated, Elsa Hosk’s 10th collection is a love letter to her summer days spent in Sweden - Discover the latest drop from @helsastudio • NEW HELSA HAS ARRIVED · An ode to the elegance and ease of summers spent in Sweden, @hoskelsa’s 10th drop promises a forever wardrobe. Shop the 'Scandi Summer' collection from @helsastudio • ELEGANCE AND EASE · From delicate sheer knitwear to crisp poplin dresses, Drop 10 from @helsastudio will keep you both chic and comfortable for the rest of the season. Shop the entire collection from @hoskelsa now
Clearly there is no such thing as too much Hoskinator.

These shots for Skims, and that white poplin bubble mini dress...

Upgraded resolution + adds...
COMING SOON: MILKY SHEER AND NEW FITS EVERYBODY. Sexy, bare-it-all styles and the buttery base layers to match for your boldest summer looks.
Don’t sit this drop out: new Fits Everybody colors and Milky Sheer styles that make a statement arrive Thursday, July 18 at 9AM PT / 12PM ET.
Nothing compares to this catsuit. @hoskelsa wears the Milky Sheer Footed Catsuit in Brandy with the Fits Everybody Dipped Thong in Clay
stories
Skin-tight Hoskinator.