Evie Harris

WWD ´s article about the impact of Covid 19 to the big advertising FW 2020 campaigns.

Due to them, some big houses managemed to shot their campaigns before the Lockdown. Like Chanel already managed:

 

https://wwd.com/business-news/business-features/coronavirus-crisis-hits-fall-2020-advertising-campaign-productions-1203558018/

 

Only a few labels managed to meet their deadlines, including Chanel. “The material for Chanel’s fall 2020 advertising campaign had already been shot. It is due to be published in traditional media as well as on digital platforms, according to the established calendar,” a spokesman for the house said.” Final decisions have still to be made by most of the houses, which appear to be cautiously navigating as things develop and studying different options.