News

3435 replies · 858718 views

Forever Heartbroken 💔

Posts: 22436

#2961

A Gisele photo book is being made by Taschen

http://msn.lilianpacce.com.br/moda/gisele-bundchen-mario-testino/

LikeAFineWine

Posts: 508

#2962

YES!! Can't wait to own this!!

Forever Heartbroken 💔

Posts: 22436

#2963

She will be on The Tonight Show with Jimmy Fallon on Sept/4

http://www.nbc.com/the-tonight-show/filters/guests/10921

The Icon:

Posts: 2446

#2964

My GOD! Best news ever!! Can't wait to own that book!!! I've been waiting for one since forever! Jimmy Fallon huh? Wonder if the start for the Chanel N°5 promotion?

She never disappoints!!

ve.ro.nika

Posts: 6880

#2965

She was on The Tonight show few months ago, wasn't she? Not that I'm complaining!

Summerlight

Posts: 50

#2966

.....Gise.....Falabella Blue.....

Forever Heartbroken 💔

Posts: 22436

#2967

She's unstoppable!

Screw Kevin Durant. Under Armour signs Gisele Bundchen, Tom Brady's wife, to increase women's line products. UA stock rise of 4% and nearly $3 per share on the day.

instagram/marketdaily

and a New Forbes article

Gisele Bundchen's New Under Armour Gig Is The Supermodel's Most Profitable Yet

Gisele Bundchen’s new multi-year contract with Under Armour UA +0.2% is the biggest of her 20-year career so far, surpassing the $25 million, 5-year deal she landed with L Brands LB +0.82% Inc’s Victoria’s Secret in 2000. Sources tell FORBES the sums involved are similar to those recently offered to Oklahoma City Thunder’s Kevin Durant, when Under Armour tried to lure the NBA star away from rival Nike with a $275 million, 10-year contract. Durant ended up renewing his contract with Nike.

Bundchen’s new gig could also birth a new line from Under Armour, as the Baltimore-based company is looking to increase its presence in the booming women’s athletic apparel market.

According to The NPD Group, total U.S. women’s apparel retail sales reached $116.4 billion in 2013, a 4% increase over the $112.3 billion generated in 2012. Double-digit increases in some of the smaller apparel segments — those producing less than $10 billion in annual sales — drove the gains. Among them was outerwear, which increased 12% to $6.3 billion. Under Armour’s women’s business does about $500 million in sales annually, about one-third of the company’s overall apparel sales.

In addition to that, Bundchen’s contract includes an option for her to become a minority shareholder in Under Armour in the future, following in the footsteps of her husband, Tom Brady, who in 2010 inked an endorsement deal with the brand for a minority stake.

The announcement of Bundchen’s hiring as Under Armour’s new spokesmodel helped the company’s share price climb 4% to $71.13 yesterday, adding some $591.6 million to its market value, based on the 213.28 million shares outstanding.

forbes.com

Sounds like she has a new 10 year contract worth millions! (the one Kevin Durant passed up) and is possibly going to buy a share in the company and her own sportswear line

The Icon:

Posts: 2446

#2968

I take my hat off. Bravo!!!

Forever Heartbroken 💔

Posts: 22436

#2969

She'll be on Good Morning America tomorrow. (I'm guessing Under Armour promoting)

https://twitter.com/GMA/status/507254666745237505

Forever Heartbroken 💔

Posts: 22436

#2970

from earlier Forbes article:

*UPDATED with commet from Under Armour’s PR team

(When reached for comment, Under Armour wouldn’t reveal financial specifics, but inferred that the figures we previously reported grossly misrepresented the financial terms of the partnership.)*

P.s. How can Forbes write an article about a contract without even talking to the company!? LOL. They're starting to seem like a bunch of exaggerated bs to sell their articles.

Nefertiti

Posts: 60416

#2971

Gisele Bündchen joins Under Armour Women as their newest "Woman of WILL"

Brazilian supermodel Gisele Bündchen joined the Baltimore-based sports apparel company Under Armour as their newest "Woman of WILL" for the "I Will What I Want" women's campaign. Gisele knows what it means to live under the microscope, amongst the noise of contradicting opinions. But will beats noise. On her official Facebook profile, Gisele stated: "I believe that when we have a clear focus and work hard, we can achieve everything we want. Thank you Under Armour Women for having me as part of this inspiring campaign." The campaign video shows Gisele working out with a heavy punching bag while public comments in bold white lettering flash across bare brick walls of the gym. This campaign has the purpose to emphasize the strength of women who have broken barriers to reach the top of their field, designed to lure women athletes and athletic women to the brand. Gisele signed multi-year contract which is apparently more worth than the contract that she had with Victoria’s Secret back in 2000. Congrats to Gisele!

fabfashionfix.com

Congrats to Gisele!

Forever Heartbroken 💔

Posts: 22436

#2972

thanks! ^ Here is their official press release with quotes etc.

BALTIMORE, Sept. 4, 2014 /PRNewswire/ -- Today Under Armour (NYSE: UA) unveiled the newest chapter of I WILL WHAT I WANT™ featuring Gisele Bundchen. Gisele makes her debut for the brand in a bold film and interactive digital experience highlighting her athleticism and unwavering dedication under pressure. The campaign continues to celebrate the inner and outer strength of women and highlights the brand's commitment to designing innovative products for both female athletes and athletic females.

Since its debut in July with a film featuring American Ballet Theatre® soloist Misty Copeland, the I WILL WHAT I WANT™ campaign has championed stories of women from various athletic backgrounds who have broken barriers to climb to the top of their respective fields. Gisele joins Under Armour Women of Will ambassadors Copeland, world champion downhill skier Lindsey Vonn, professional tennis player Sloane Stephens and US Women's National Soccer Team standout Kelley O'Hara. Like these trailblazing women, Gisele has defied labels and critics to build a life around her passions. Her indomitable spirit, captured throughout the campaign, illustrates that she wills what she wants - on and off camera.

"Most women at a certain point in their life encounter contradicting opinions, expectations, praise and criticism. Having lived her life in the public eye since she began modeling at 16, Gisele knows what it means to focus inward in order to beat the noise and achieve her own goals," said Leanne Fremar, Senior Vice President and Executive Creative Director, Under Armour Women's. "Along with scaling to the heights of her profession as a model and a global fashion icon, she's an incredibly athletic woman, dedicated to her practice of martial arts and yoga."

"I'm so excited to be part of the Under Armour I WILL WHAT I WANT campaign," said Gisele. "This incredibly inspirational initiative serves as a powerful reminder of all the amazing things women can do despite the pressures and criticisms we may encounter. Having the strength to tune out negativity and remain focused on what I want gives me the will and confidence to achieve my goals."

Under Armour and Droga5 developed the interactive digital experience for the I WILL WHAT I WANT™ campaign, including a 60-second film and a social engagement platform on http://iwillwhatiwant.com/gisele. The footage of Gisele working out is populated by real comments invading her space from critics and supporters. All the while, front-and-center, Gisele remains focused to prove that will beats noise. The same concept is extended into a custom web experience that streams social commentary in real time. The brand will advertise digitally with media partners Glamour, People, Refinery29, Well + Good, ESPN and more.

"After the initial announcement of Under Armour's partnership with Gisele, we decided to use its unexpected, surprising nature to our advantage," said Sarah Thompson, Chief Executive Officer, Droga5. "We looked at how the public was responding and incorporated those comments to show the strength it takes to transcend external opinions and succeed in today's world."

The digital campaign also features a mobile experience via IWILLWHATIWANT.com, available now on iPhone and iPod touch on the App Store, and other platforms. The digital experience serves as a community for women to track, analyze, and share their fitness and athletic lifestyle. Gisele, Vonn, Copeland, Stephens, O'Hara and other Under Armour ambassadors will actively participate, providing consumers with unique insights into their day-to-day activity and motivations.

To follow the I WILL WHAT I WANT story and to learn more about Under Armour Women's, visit IWILLWHATIWANT.com, facebook.com/UnderArmourWomen and join the conversation on Twitter @UAWomen and on Instagram @UnderArmourWomen with #IWILLWHATIWANT.

http://www.prnewswire.com/news-releases/under-armour-unveils-newest-chapter-of-i-will-what-i-want-campaign-featuring-gisele-bundchen-273929261.html

Summerlight

Posts: 50

#2973

.. .Gise at Jimmy Fallon Tv Show (Sep,04)....

Forever Heartbroken 💔

Posts: 22436

#2974

thanks hunny ^ oh darn didn't want black again ^ does anyone know who she's wearing? Last time she wore Pucci and then got the campaign.

insta pics

The Icon:

Posts: 2446

#2975

^ It's Alexander Vauthier.

The interview was so nice, love seeing Gi and Jimmy together They're like siblings!

Forever Heartbroken 💔

Posts: 22436

#2976

212 Carolina Herrera New York VIP casting to attend the NYFW parties, says its hosted by Gisele and Marlon

http://www.212areyouonthelist.com/en/

Forever Heartbroken 💔

Posts: 22436

#2977

increase in Under Armour sales surprise surprise

Under Armour’s Creative Director Talks Fashion and Breaking Into the Women’s Market

Gisele is not an athlete.” “Is modeling now a sport?” Those were just a few of the reactions to last week’s announcement that supermodel Gisele Bündchen is the newest addition to Under Armour’s “I Will What I Want” campaign, which also features such superstar female athletes as skier Lindsey Vonn, soccer player Kelley O’Hara, tennis pro Sloane Stephens, and ballet dancer Misty Copeland.

The responses didn’t surprise the athletic-gear giant. In fact, they were included as social media banter in a 60-second campaign video, featuring Bündchen, which was released at the start of New York fashion week. This one was also in there: “Under Armour! WTF?”

But really, though, WTF?

Up until fairly recently, Under Armour didn’t make women’s clothes (it sold a men’s size small to women) and has been historically “just for athletes.” Make no mistake: The company is still going after pro athletes, with more force than ever before. (Just look at its current war with Nike for NBA star Kevin Durant; or the $90 million it is spending to outfit Notre Dame’s football team this season, a deal that used to belong to Adidas.)

This week it was announced that the Baltimore-based brand overtook Adidas this year for the number-two slot in highest footwear and apparel sales. Nike remains number one. But with its huge play for the women’s market (a space dominated by brands like Lululemon) and the highest-paid model in the world on its team, it could be anyone’s game for the taking. Meanwhile, the Bündchen video, which has been out a little over a week, has received more than 1,563,562 hits on YouTube.

We touched base with Under Armour’s SVP and executive creative director, Leanne Fremar, to find out what’s next on its global takeover agenda, why Gisele, and what other supermodels the brand is going after. Here’s what she had to say.

Why Gisele? I realize she is certainly athletic, but she is not a professional athlete like the rest of the campaign stars.

Gisele is the latest addition to our constellation of Women of Will, as we call them, but she is not the only story. We wanted to feature a story about an athletic female, a woman who is obviously very well regarded in her field and also an incredible mother, wife, sister, philanthropist, daughter, etc. We just thought she would be an interesting choice.

Are you going after more top models or women of influence in the fashion world?

We don’t have further plans to feature any additional professional models. We want to highlight women from a diverse group of backgrounds.

How is the campaign affecting women’s sales?

We have seen an incredible increase in sales. Lots of items featured in the campaign are doing really well, like the Eclipse Bra Gisele wears in the film and the Seamless Plunge Sports Bra that Misty Copeland has on. The printed leggings are also getting a terrific response. And the Speedform shoe Gisele wears has been doing extremely well in all colors.

Was it intentional to make this announcement during New York fashion week? What was the thought there?

Yes, we chose to reveal Gisele’s digital experience and 60-second film close to NYFW. We wanted to celebrate a very contradictory side of Gisele and also of Under Armour. She is seen at fashion week with full hair and makeup on the runway, which is not necessarily an image that you can relate to. We juxtaposed that Gisele to the one in the video, looking very raw and bare in a studio, where she is working out really hard and sweating and kicking and planking and really being herself. That was one contradiction. The other is that people have always thought of Under Armour as only a men’s brand or only an athlete brand. This was an opportunity to talk to women who enjoy sports and athleticism as part of their everyday lives as much as they enjoy things that come along, like fashion week. We knew people would have a strong opinion one way or another about Gisele and Under Armour.

As you probably know, a few of your competitors did presentations at fashion week this season. Is a presentation at NYFW the next step? Are you seriously looking into that?

It’s not something we are currently looking at, although never say never.

Why not?

We are just getting started with our “I Will What I Want” campaign and investing in our women’s business and growing our assortment. We opened a store in NYC in April, which has been very exciting for the women’s business in particular. I love NYFW and very much look forward to a day where Under Armour can be a part of it.

Do you consider Under Armour to be both an athletic brand and a fashion brand?

Under Armour is, first and foremost, a performance brand and an innovation brand. We are very committed to being that. But you shouldn’t have to compromise style for function.

Are you looking to collaborate with fashion designers to up the style ante of your pieces?

Absolutely. We have had a few early conversations with some interesting collaborators. We will be talking about that in the not-too-far future.

http://www.style.com/trends/fashion/2014/under-armour%E2%80%99s-creative-director-talks-fashion-and-breaking-into-the-women%E2%80%99s-mar?utm_source=twitter&_osource=twitter

Forever Heartbroken 💔

Posts: 22436

#2978

A little more about her book and she will be back in Brazil in November for SPFW

A force of nature

Gisele Bündchen , who knows things and was classified as a " force of nature " by Costanza Pascolato , will release a book of photos to celebrate her 20 year career by Taschen . She has chose the art director Giovanni Bianco to select the pictures , and made a request : she wants to publish photos of all professionals with whom she have worked . Patrick Demarchelier , Steven Meisel , Helmut Newton , Mario Testino , and so on .

And indeed the purpose

Gisele is back to Brazil in early November to attend the Sao Paulo Fashion Week. Editing is summer , but that little feather , she will not parade in a bikini.

http://oglobo.globo.com/blogs/blog_gente_boa/posts/2014/09/22/gisele-bundchen-tera-livro-de-fotos-para-comemorar-20-anos-de-carreira-550267.asp

LAM

Posts: 830

#2979

Gisele will be the guest of "Le Grand Journal" on September 30th in Paris. I hope my inscription for this TV Journal will be accepted. If not, I will wait outside for her. Tonight is the show for Balenciaga, hope she will be there for Alexander Wang

Forever Heartbroken 💔

Posts: 22436

#2980

really? wow then maybe she is doing a show in Paris! what shows are on the 29th and 30th?

Maybe shes also gonna be there for her new lingerie store in Paris.

edit: Just checked Chanel,Valentino,McQueen are on the 30th My guess is Chanel.

1 2 3…147 148 149 150 151…170 171 172