2020 SI Swimsuit

57 minutes ago, Hoopla said:

I have no idea who their target market is.

 

 

Advertisers.

19 hours ago, Clauds said:

Danielle Herrington

 

 

 

Her body looks waaaaaay bettere here than during her cover year. Also the whole shoot is better.

SI swimsuit seems to have devolved/defunded into a vanity project by their corporate owners as part of their "social responsibility" budget.  Unless there was a mass layoff of their staff, they have demonstrated in the past that they know how to make a good magazine.   I doubt that it is about selling things this time around. 

That Wyoming shoot by Ruven is a FAR CRY from the glorious 2004 shoot by Walter Chin with Ana BB that I still remember to this day.  Who are the people re-touching these photos so terribly and why?

6 minutes ago, Cult Icon said:

SI magazine seems to have devolved/defunded into a vanity project by their corporate owners as part of their "social responsibility" budget.  I doubt that it is about selling things this time around. 

But actual stakeholders aren't terribly impressed by any of this, if they're even paying attention in the first place. It's closer to those corporate diversity initiatives than, for example, anything actual transgender activists are asking for (such as, I dunno, protection from employment or housing discrimination). The impression I've gotten from those I know is, "okay, that's nice, I guess?"

I bet, though, that both SI and their advertisers are each paying a lot of money to consultants who tell them this is real activism.

Just now, Memento Mori said:

 

But actual stakeholders aren't terribly impressed by any of this, if they're even paying attention in the first place. It's closer to those corporate diversity initiatives than, say, anything actual transgender activists are asking for (such as, I dunno, protection from employment or housing discrimination).

Well, probably not but the magazine this year looks like it had barely any budget at all.  Basically it looks like it's defunded, which means it's dead in the water.  The SI youtube channel for a year or so rode on its past content and endlessly recycled old BTS videos and cut content until they too, ran out.

5 minutes ago, Cult Icon said:

the magazine this year looks like it had barely any budget at all. 

Given this, I am not surprised:

Quote

Meredith will pay a licensing fee to operate Sports Illustrated and SI.com for at least two years as part of the deal; ABG plans to focus on expanding the brand into areas including live events, gambling, eSports and video. Meredith has now raked in approximately $450 million from the sale of Time, Fortune and Sports Illustrated in its fiscal 2019.

The company operating SI literally already sold it.

2 hours ago, Memento Mori said:

I bet, though, that both SI and their advertisers are each paying a lot of money to consultants who tell them this is real activism

I am outside the USA, so I might be missing the real ads, but swimsuit.si.com has generic google ads, rather than any brand deals. Those kinds of ads make a tiny fraction of what you get from a direct deal with a big brand. They probably don't even cover the ongoing staff bill, never mind paying for photoshoots.

i wanted to see Hunter shoot and jesus she's the worst thing happened to SI ever..this is not something girls should look up to..there's nothing positive to say, i wish she was pretty at least but no, not even that

here just 2 higlights..

^ Oh, that's the model that used to suffer from anorexia, then bulimia and several eating disorders. Hmm, she's the "role model" once again this year.