Best VS Commercial of 2014 Competition - RESULTS

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Round #8 Score: Incredible by Victoria's Secret TV Commercial (May 2014)

43.87

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ROUND 9

Victoria’s Secret Very Sexy Scandalous TV Commercial

Please rated the commercial on a scale of 1-5 (5 being the "best" score) on each of the following 5 criteria:
Mood/Theme (The feeling, tone and message the commercial is conveying---How good of a job did the commercial achieve this?)
Music (How appropriate and fitting was the music? How much did you like the music?)
Visual Elements (Camera angles & shots, scenes, editing, transitions, effects, filters, etc.---How much did you like the visual elements?)
Effectiveness (How well did the commercial promote the product it was trying to sell? Did the voiceover or lack of it helped?)
Likability (Overall how much did you like the commercial?)
 
Copy & Paste the following onto a new post to rate:
Mood/Theme
Music
Visual Elements
Effectiveness
Likability

Mood/Theme 4

Music 2

Visual Elements 4

Effectiveness 4

Likability 4

Victoria’s Secret Very Sexy Scandalous TV Commercial
 

Mood/Theme - 3.5
Music - 2.5
Visual Elements - 3 (wish they showed more of the scene with Candice & the car, and more "London" shots )
Effectiveness - 2.75
Likability - 3

Is that an iPad mini Behati's holding (@ 00:12)? If so...why!?

Mood/Theme: 3.5
Music: 3.5
Visual Elements: 4
Effectiveness: 3
Likability: 3.5

Mood/Theme 3
Music 2
Visual Elements 3
Effectiveness 3
Likability 2

Mood/Theme 2.5
Music 2
Visual Elements 3
Effectiveness 3
Likability 2

Mood/Theme 1
Music 1
Visual Elements 3
Effectiveness 2
Likability 1

Mood/Theme: 3

Music: 4

Visual Elements: 4

Effectiveness: 3

Likability: 2.5

Mood/Theme - 3.5

Music - 2

Visual Elements - 2 (This commercial honestly needs an epilepsy warning)

Effectiveness - 2

Likability - 3

Mood/Theme 4

Music 2

Visual Elements 3

Effectiveness 3.5

Likability 3

Mood/Theme - 2
Music - 2
Visual Elements - 1 (Damnit where is the product you're advertising) 
Effectiveness - 2
Likability - 1

Pink, I think that's a Samsung phone. Taking lingerie pics #scandalous  

Mood/Theme 3,5

Music 3,5
Visual Elements 3
Effectiveness 2,5

Likability 4

Mood/Theme: 3
Music: 5
Visual Elements: 3
Effectiveness: 4
Likability: 2

Visual Elements - 1 (Damnit where is the product you're advertising)

 

Pink, I think that's a Samsung phone. Taking lingerie pics #scandalous  

I think VS is making the assumption everyone knows the product they are advertising is a bra collection. Viewing the commercial from a neutral standpoint it is hard to decipher what exactly they are selling.. For all we know it could easily be a commercial for a new escort service

I guess Behati is taking selfies and hashtagging them #scandalous

Mood/Theme: 4
Music: 2.5
Visual Elements: 3
Effectiveness: 3.5
Likability: 3.5

Mood/Theme 3
Music 2
Visual Elements 2.5
Effectiveness 2
Likability 2

Victoria’s Secret Very Sexy Scandalous TV Commercial
 

Mood/Theme - 3.5
Music - 2.5
Visual Elements - 3
Effectiveness - 2.75
Likability - 3

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